Retro is the new black in the car business. What better
way for car manufacturers to reach new sales than to re-tread old ideas as new. That said, some companies seemed
to have done it better than others. While Ford was able to create a modern classic with the 2005 Ford GT
we aren't sure that the new Porsche 911 Classic will share the same fate.
For many years now Porsche has been mining its history for new sales. The RS moniker has been
tagged onto anything to make the connection with the iconic 1973 Carrera 2.7RS and to promote sales.
As such the GT3 wasn't enough, there had to be a GT3RS, GT3RSR and so forth.
To further mine its heritage, Porsche it seems wanted to produced a modern version of its early
911. But rather than doing it right by producing a stripped down lightweight version drivers' car of the current
911 Porsche instead cynically simply took a Carrrea S, added a body kit-albeit a very attractive body kit with a
2.7RS inspired ducktail- to produced the 911 Classic.
To added insult to injury, Porsche has priced the Classic at US$100,000 over the price of the non-body
kitted Carrera S. A special optioned interior was also created to further justified the additional cost.
Despite this "Classic" being just a marketing ploy and nothing else, we are sure the car will be a sales
success since Porsche had smartly limited production to just 250 copies.